New product (In my imagine)

The meaning of Herballure
Herballure, derive from herb and allure. ‘Allure’ means charm in French. This name identify about beauty and essences of herb.


The product.
New product that I would like to create is cosmetics. It’s not a normal product. Because this product is consist of all natural ingredients 100%. This product has proven that a truly safe and can use its in everyday.

Marketing plan

1. Position of product
- This is a product of the cosmetic product to be exported abroad.
- The price is not too high but not low because our products are produced with modern methods. However, we must view the prices of competitors with similar products.
- In the way of promoting the product. I think this product would have to launch and promote in the magazine too.
- Place should be available in department stores, which can be purchased easily. And if the product has received good feedback, we should add branch to expand the customer.
We should remember that selling is not very important issue. Profit is the real destination. Because the target of marketing is creating attention in order to lead the making of profit.

2. We have to know all about this product.
- We sell this product for who?
- What customers want?
- What makes our product different from competing product?

3. Listen to customers
- We need to know the reactions of customers about our product. Example, price service quality and so on.
- find both disadvantages and advantages of our product.
- Improve and develop product.

4. Convince results and always develop product.
. We should always know that “Market is constantly changing, so we should prepare and regularly review the marketing plan”. In order to should change target or not?